Media plays such a major role in the lives of human beings.Over the last decade, media has become a powerful tool that mirrors social life of commoners and celebrities. However, the role that media plays in portraying gender democracy is still a matter of debate. Media has a significant impact on how social and cultural norms relating to womenform and evolve. Over the past couple of decadesaudienceshave been exposed to women in strong and independent roles in the media. This propagates the sense that western modernity and increased presence of free marketpromotesgender equality in a India.
PORTRAYAL OF WOMEN IN DAILY SOAPS
- It does seem a little bizarreto see contemporary TVserials andsoapsprojecting women more asmodels of expensivecostumes,jewelleryorheavy sarees.
- Moreover, the stereotypesused such as a wrongedwife, adominatingmother-in-law, bitter relationshipsbetween sister-in-laws, portray women in conflicting roles.
- Also, daily soaps fail to includeall the career options thatare nowbeing taken up byIndian women, new…
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